My Role
Responsibilities
I interviewed 8 gadget fans (20-35) who wanted fast loading and clear details. Using Framer, I structured categories and filters, built reusable components, and designed a simple UI with white, gray, and blue tones. Hover effects and animations like scrolling headers and fade-ins added life. My prototype showed the full buying process and, after testing with 5 users, I adjusted spacing.
Collaboration
I collaborated with an imaginary team. I gave developers my files and animation guide, discussing details in a meeting.It taught me clear communication and balance.
The Project
Challenge
How can we reduce the number of clicks for users? How can we make buying faster? Design a solution to present our service in a way that looks attractive graphically while meeting business KPIs and stakeholder goals.
Outcome
The website performed strongly in tests: 4 of 5 users called it "fast and professional," finding products 25% faster than a rival site. Framer’s modern animations impressed them. I learned to simplify buying steps, use animations to guide users, and test thoroughly to solve issues quickly.
